It’s time for ‘Sturm’ for the Prada Foundation

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– MILAN, 11 AUGUST – It explores the applications, experiences and environments related to Computer-generated imagery (CGI) with the aim of unveiling the complexity of computer modeling and analyzing the current production of images and their impact on our daily perception, the exhibition project “Sturm & Drang”, born from the collaboration between Fondazione Prada and gta exhibitions, ETH Zurich, to be held at the Fondazione Prada Observatory in Milan from 9 September to 22 January 2022. “Sturm & Drang” – is anticipated from the Foundation – it is not focused on the final product – the digital image at an advanced state – but investigates the stages and methods of production, bringing together four environments that host the “making of” of CGI programming in various fields, such as video games, science fiction and hi-tech engineering. We thus move from the prototype of a First Person Shooter (FPS) environment, used in video games and military training, to a tribute to the science fiction novel Neuromancer, written in 1984 by the American-Canadian author William Gibson, with a series of rooms inspired by the first chapters of the book. And then architectural spaces simulated through CGI systems, with technological optical tables and easy-to-assemble sleeping areas, conceived in reference to the hours spent in limbo in which the graphic designer rests while his computer-machine works. Finally, other screens show the works of the students of “Sturm & Drang Studio”, a course of the Department of Architecture of ETH Zurich which took place between February and June 2021. .

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