Tokyo: record in Italy but not in TV ratings, for the time zone

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– ROME, AUGUST 11 – Although the Games with the richest Italian medal table, the sequel is lower than that of the previous three Olympics: the time zone is decisive for TV viewing. It emerges from the final report of Studio Frasi which highlights Rai2 as a network that is always on with Tokyo 2020.

From 23 July to 8 August, the Olympic network produced the best audience results between 9 and 14: an average share of 23.4%, with 2.2 million spectators, rising on average to 2.9 million between 12 and 14. The Rai networks that broadcast the Rio 2016 games (Rai2, Rai Sport 1 and 2) produced an audience share of 22.2% on the average day and Rai2 alone had a share of 15.1% (compared to 14.9% Tokyo 2020). Also for the London Olympics, with Sky rights and partial broadcasting on Rai, Rai2 reached 17.6% throughout the day and Sky Olympics pay channels 2.9%. Clearly for the London Games the time zone and the best match of the competitions with the early evening weighed: in those days of the 2012 Olympics – notes Studio Frasi – the second Rai network produced an audience of 3.7 million in the early evening. and 20.5%. The Games with the highest audience, however, remain those of Beijing 2008, with 1.5 million in 24 hours and 33.2% between 9 and 12 (Olympic record of audience per time slot). The Tokyo 2020 prime time is therefore in the 9: 00-14: 59 range: the most watched minute, on 1 August, during the 100 meters won by Marcell Jacobs, who hit a historic gold medal in front of 6.9 millions of viewers. But he failed to beat Federica Pellegrini’s record who, in London on 31 July 2012, disappointed the expectations of 8.3 million fans tuned to Rai 2 who expected to see her on the podium in the 200 freestyle. That race was played, however, in prime time. Compared to last year, however, between 23 July and 8 August Rai2 doubled its audience ratings on the average day and quintupled them in the time slots of the races. Total TV records a slight decline over 2020 (-235 thousand spectators on an average day), with a higher loss in prime time (-1.5 million), but the second Rai network grows in all time slots. form. (HANDLE).

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